Laura Hertzfeld is a seasoned writer, editor, and producer with over a decade of experience helping media brands develop their online content, engagement, and distribution strategies. She currently serves as director of audience development at Ora.TV, working with Larry King Now and the network’s over a dozen other unscripted shows. Prior to joining Ora, Laura was west coast news director at Entertainment Weekly and EW.com, where she covered some of film and TV’s biggest stars, including George Clooney, Jennifer Lawrence, and Neil Patrick Harris. Before going full Hollywood, she managed PBS.org’s election coverage from Washington, D.C. in 2008 and was an editor on the original Yahoo! News team. Laura has also covered politics, business, and lifestyle topics for a variety of outlets including Los Angeles Magazine and NPR. She holds a degree in history from Barnard College, Columbia University.