Laura Hertzfeld is director of the Journalism 360 Challenge, a joint initiative from the Knight Foundation, Google News Lab, and the Online News Association. She is a producer, writer, and editor with over a decade of experience helping media brands develop their online content, engagement, and distribution strategies. Recent projects beyond J360 include two daily digital shows for NBC’s Rio Olympics coverage, video strategy and content for YouTube beauty star Michelle Phan’s ipsy community, and health and wellness coverage for Livestrong.com. Previously, Laura was senior producer at Ora.TV, working on the Emmy-nominated Larry King Now and the network’s over a dozen unscripted shows. Prior to joining Ora, she led Entertainment Weekly/EW.com’s L.A.-based writers and editors. She managed PBS.org’s election coverage from Washington, D.C. in 2008 and was an editor on the original Yahoo! News team. Laura is active in several journalism communities; she runs programming for BinderCon LA and mentored students in VR/AR at Hack the Gender Gap at USC last year. Laura has also reported on politics, business, and lifestyle topics at a variety of outlets, including Los Angeles Magazine, Tablet, and NPR. She holds a degree in history from Barnard College, Columbia University.