Laura Hertzfeld

Programming Committee Chair, LA


Laura Hertzfeld started her journalism career at age 7, founding a magazine called Frog Interviews, where she talked to famous frogs — namely Kermit — about their fascinating lives. It’s no surprise that she has interviewed many (mostly not amphibian) stars of stage and screen in her professional life. She most recently was executive producer at ipsy, the online beauty community founded by Michelle Phan, and previously was senior producer at Larry King Now and Ora TV. Prior to making the move to video, Laura led a team of writers and editors covering film, television, and music at Entertainment Weekly/ She has developed digital news content for a wide range of audiences, from covering the 2008 presidential election for PBS to creating social media campaigns with Ashton Kutcher. Laura was also on the original Yahoo! News team and has reported on business and lifestyle topics at a variety of outlets, including Los Angeles MagazineTablet, and NPR. After growing up in Washington, D.C. and graduating from Barnard College in New York City, Laura vowed to never suffer through an east coast winter again. She’s mostly succeeded and lives by the beach in Venice, California where she’s an avid baker and cook, a SCUBA diver, and an aspiring yogi.