Shadi Petosky is a writer and digital content producer. After working on graphic novels she founded the studio PUNY in 2007 which quickly became a leader in branded entertainment with digital with clients like Cartoon Network, Target, and Nickelodeon. PUNY also boarded, designed, and animated on four season of “Yo Gabba Gabba!” and developed 3 Time Webby Award Honoree yogabbagabba.com. She’s been on many platform/prototype teams and projects for brands like Chipotle, Comcast, General Mills, and Chernin. She’s worked for hire on an anxiety inducing number of failed pilots for IFC, FOX, Comedy Central, The Aquabats Super Show — which made it, and currently has TV shows in development with Nickelodeon, Disney Channel, and Amazon. She’s transgender and puts that last.